Demeter struggled to use its soil acidity data for sales. Learn how Aya’s custom dashboard optimized sales, creating significant growth.
The Challenge
Demeter, a company in West Africa that supplies organic fertilisers to small farmers, wanted to use soil acidity data to improve their sales. They knew that understanding soil conditions could help them recommend the right products to the right customers. However, they needed a way to combine soil acidity information with their customer and sales data to uncover valuable insights.
The Solution
Demeter partnered with Aya Data to develop a user-friendly dashboard that would merge soil acidity data with their customer and sales information. This interactive tool would allow them to:
– Visualise Data: See how soil acidity levels relate to their customers and sales.
– Analyse Relationships: Explore patterns between soil conditions, customer preferences, and product performance.
Aya Data collected the soil data from open sources and integrated it into the dashboard, creating a comprehensive and easy-to-use tool with interactive features and visualisations.
The Results
With the new dashboard in place, Demeter saw impressive improvements:
– Sales Growth: By understanding which products were needed where, Demeter increased their sales by 48% in just one year.
– Customer Engagement: Sales teams could now show farmers how soil acidity affected product effectiveness, boosting customer trust and loyalty.
– Smarter Decisions: The dashboard helped Demeter’s management make informed decisions on product development, market expansion, and inventory.
Thanks to the collaboration with Aya Data, Demeter successfully improved their sales strategy, better served their customers, and promoted their organic fertilisers more effectively.
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