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Generative AI, once a glint in the eye of researchers pre-2022, has advanced rapidly in a short space of time.
While generative AI technology has already dramatically impacted business and society in its short two-year history, questions surround its future.
Will AI develop a deeper understanding of our world? How will the boundaries between human and AI-created content shift? And how will we navigate the ethical and societal challenges AI advancements pose?
These questions aren’t just abstract – they have real implications for industries, creative work, and our social fabric as AI becomes more deeply embedded in daily life. Understanding how we tackle these challenges will shape AI's role in our collective future.
Read on to explore generative AI's key milestones and projections for the years ahead, from confronting ethical questions to developing cutting-edge neuromorphic hardware and more.
We’ve witnessed massive progress in the development of large language models (LLM) – the key technology associated with generative AI.
This has culminated in Anthropic's Claude 3.5 Sonnet, Gemini Ultra, and OpenAI's GPT-4o with its Advanced Voice Mode (AVM), which is bringing us closer to natural conversations with AI.
LLM progress has been driven by techniques like large-scale unsupervised pre-training, fine-tuning on diverse datasets, and retrieval augmented generation (RAG), which involves incorporating knowledge from external sources.
While optimised to work primarily with text, today’s leading frontier models can seamlessly interact with multiple media types, including images, files like spreadsheets and PDFs, and even audio and video.
Looking ahead to 2025 and beyond, we can expect a continuation of this multi-modal trend in AI:
Generative AI is causing ethical and legal disruption on three primary frontiers: bias and discrimination, privacy, and copyright. 2024 was the year of the AI lawsuit, with prestigious organisations such as the New York Times filing legal complaints against OpenAI.
We've also seen how AI systems still fail certain demographics. Research in AI bias extends back to the Gender Shades study in 2018, which exposed bias in image recognition systems, finding error rates up to 34% higher for darker-skinned women compared to lighter-skinned men.
Recent studies reveal that insidious forms of AI bias are persisting, and the stakes are higher than ever as AI systems are increasingly integrated into critical areas like healthcare, legal, and welfare services.
Combating AI bias and ethics is an ongoing challenge for 2025:
Generative AI applications are fast expanding into virtually every corner of scientific research, including healthcare, agriculture, robotics, climatology, geography and mapping, and conservation, to name but a few examples.
For example, in medicine, AI is accelerating drug development by analysing vast chemical libraries and biological data to identify promising candidates. Researchers at MIT used deep learning to discover the first new class of antibiotics in decades.
AI systems in agriculture optimise crop yields and reduce waste with real-time insights into crop health and soil conditions. Climate scientists leverage AI for more accurate climate change models, informing mitigation strategies. In conservation, projects like Guacamaya in the Colombian Amazon use AI to analyse satellite imagery and bioacoustic data, monitoring deforestation and biodiversity.
Generative AI’s broad expansion into diverse domains will continue in 2025 and the future:
Generative AI’s exponential growth is consuming a volume of energy that already rivals the consumption of small nations.
The International Energy Agency (IEA) recently highlighted the growing footprint of data centres, which already consumed more than 1.3% of the world's electricity in 2022, a figure that is expected to triple over 10 years.
This energy demand challenges the AI industry's growth. To sustain progress, the field must develop more efficient hardware, innovative cooling systems, and increase its use of renewable energy sources.
Looking towards 2025 and beyond:
From improved language models to neuromorphic computing, generative AI will continue to expand into new paradigms and applications.
There are challenges to overcome, but with colossal investment stimulus and immense momentum behind research, 2025 will continue to amaze us with what generative AI can do and the potential for further groundbreaking progress.
Making the most of AI's potential requires teamwork among researchers, policymakers, and business leaders to address ethics, energy use, and responsible development. Moreover, quality data and expert guidance become essential as AI grows more complex.
This is where Aya Data can step in to support cutting-edge generative AI research and development.
We offer comprehensive support across the AI lifecycle, from creating precise training datasets to gathering hard-to-find information and providing bespoke AI solutions. To explore how Aya Data can support your AI goals, contact us to discuss your project and goals.